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Thursday, 3 January 2019

Xiaomi launches Mi AirPOP PM2.5 anti-pollution mask in India for Rs 249, available now

Mi AirPOP mask

HIGHLIGHTS

  • The air pollution mask is called Mi AirPOP PM2.5 anti-Pollution Mask.
  • A pack of two Mi AirPOP PM2.5 Anti-Pollution Mask can be grabbed for Rs 249.
  • Available on Xiaomi's own website -- Mi.com.
As Xiaomi teased on Wednesday the company has finally launched its first-ever anti-pollution face mask in India on Thursday. The air pollution mask is called Mi AirPOP PM2.5 anti-Pollution Mask and is already available for purchase. A pack of two Mi AirPOP PM2.5 Anti-Pollution Mask can be grabbed for Rs 249 on Xiaomi's own website -- Mi.com. As of now, Xiaomi hasn't announced any partnership with any third party retail website to sell the Mi AirPOP PM2.5 anti-pollution mask.
Xiaomi India announced the availability of the Mi AirPOP PM2.5 anti-pollution mask via a tweet on Thursday. In the post, the company noted, "Beat the pollution with Mi AirPOP PM2.5 Anti-Pollution Mask! Goes on sale for the first time in India at 12 noon only on mi.com. Get yours today. RT to spread the word."
The key highlights of the Mi AirPOP mask are -- it offers 99 per cent PM 2.5 protection, comes with four layers of filtration, includes an advanced air circulation vent and is soft and comfortable to wear at all times. The Mi AirPOP is also flexible enough to be folded and is also portable to carry it anywhere. Xiaomi says that one Mi AirPOP anti-pollution mask can be used for 15 hours.
Xiaomi claims that the Mi AirPOP is designed keeping in mind the rising air pollution in India and is customised to deal with "day-to-day use in Indian conditions". Comfort is one of the concerns of the users and Xiaomi has taken that into consideration to design mask. The company says that the mask is designed with skin friendly fabric and a 3D effect that offers a smooth and comfortable fit to the users. Xiaomi also keeps safety first in mind and says that it has passed international tests to ensure complete consumer protection.
The Mi AirPOP comes with four layers of filtration -- primary, support mesh, electrostatic micro-filtration and water permeable -- to combat air pollutants entering the nostrils and mouth of the users. The anti-pollution mask is designed using a special "non-woven microfiltration material that is soft, light and gentle". The tiny pores on the mask are said to help is blocking out particulate matter. Another special feature of the Xiaomi AirPOP mask is that it comes with a large vortex breathing valve that quickly "discharges warm air and vapour while blocking out pollutants". The constant air refreshing design, Xiaomi claims, also reduce eyeglass fogging.

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